First Class Letting & Property Management Ltd. was founded in 2009 by Stephen McKinney. Stephen spent many years working with Dublin auctioneer and valuation companies in property rentals and sales, and launched his own company to focus his energies on providing direct, experienced, property management services.
Stephen came to us on a recommendation for another client during a company rebrand. We implemented a new content management system for First Class Letting focussing on integrating his new company colour scheme and paying strict attention to the small screen and mobile experience. The newly branded website displays beautifully on smaller screens and has some special features to make the smartphone experience better. The phone numbers displayed can be clicked to call Stephen directly for example. In addition to this we integrated with the Daft.ie account for First Class Letting, meaning that Stephen does not have to double-up on his work when adding new properties. Any new properties added to Daft, automagically appear on his own website without any extra effort.
From a business perspective the website is primarily focussed on getting new enquiries through so the major calls to action that we prioritized are getting in direct contact, requesting a free call back. promoted trust factor messages include Stephens long experience in property sales and management; testimonials from existing customers; and membership of groups such as IPAV and PSRA.
- Deploy a new branded lead generating business website
- Integrate with Daft.ie property listings
- Implement Search Engine Optimization phrases across the content
- Focus on an excellent mobile and small screen experience
- Implement enquiry focussed calls to action
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