The Influence of Quality on E-Commerce Success - An Empirical Application of the DeLone and McLean IS Success Model
Abstract
This research addresses difficulties in measuring e-commerce success by implementing the DeLone and McLean (D&M) model of IS success (1992, 2003) in an e-commerce environment. This research considers the influence of quality on e-commerce success by measuring the information quality and system quality attributes of an e-commerce system and the intention to use, user satisfaction and intention to transact from a sample of respondents.
This research provides an empirical e-commerce application of the updated IS success model proposed by DeLone and McLean (2003). This paper found significant relationships between Information Quality and System Quality and three success dimensions: intention to use, user satisfaction and intention to transact. It found the following constructs to be most important in predicting success: ease of understanding, personalization and reliability. In particular, that reliability is more important than usability where transactions are concerned and security though important, is not the most important factor.
Citation
Sharkey, U., Scott, M. and Acton, T (2010) The Influence of Quality on E-Commerce Success - An Empirical Application of the DeLone and McLean IS Success Model, International Journal of E-Business Research, Vol. 6, Issue 1, 68 - 84.
Sharkey, U., Scott, M. and Acton, T (2010) The Influence of Quality on E-Commerce Success - An Empirical Application of the DeLone and McLean IS Success Model, International Journal of E-Business Research, Vol. 6, Issue 1, 68 - 84.